COVE GUITAR
2019 | Website Design & DEVELOPMENT
Role: Senior Graphic Designer
Duties:
Created website layout and design
Created custom web interactions for guitar selection
Collaborated with web development team to build out designs
User testing to ensure website is responsive
Cove Guitar specialize in working with customers to design a one of a kind guitar to your specification. They offer the materials and features and procure the best boutique or custom shop to the bring your guitar to life. They were looking to create a unique, modern online experience with updated branding and logo designs as well as a custom designed website. As the Senior Graphic Designer at Big Bear Software, I worked hand in hand with the owners to create a mood board to fit their new aesthetic. From company colours to sourcing images to match their target audience, we created a three page website with contact form, an easy to use backend template on WordPress and a one-of-a-kind interactive layout for the guitar shop page. This feature allows the user to select the limited edition guitars, view product specs and special features and get in contact directly about a specific piece. The backend template allowed Cove Guitar to easily update pages and products on their own by simplifying the process for them to upload content. The look and feel of the website brought a contemporary and edgy vibe to the branding, transporting both their company and their customers to a bold new age.
*All content and creative are property of respective brands, with permission from Big Bear Software Inc., 2020.